In the last few weeks, I have been focused on developing new business for The Launch Factory. Mostly this consists of meeting with entrepreneurs that we think we might be able to work with - usually "over a cup of coffee." 90% of the time we just don't seem to be able to find common ground - usually because entrepreneurs are looking for sales reps all on commission (but that is a story for another day) - which we don't do.
In our first few years we would have walked away and filed the meeting under "waste of time" or "my caffeine levels are just too low." That was until we met with an entrepreneur who was just banging his head against a wall with sales and just couldn't see the forest for the trees as to what to do next. Knowing that we could not extract money for our advice, we decided to just give him our 2 cents. The good news was that we had a partner in the meeting who witnessed our act of kindness and has, in return they referred business to us.
This has started a theme for us - always leave every meeting having either left some value or have a plan to leave some value. Over the last few years this has paid off in new business through some very circuitous routes that all had origins in a good deed.
DC
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