Every year the Washington Post has had a competition whereby you enter words that either have alternative meanings (Testicle: a humorous question on a test) or words that you have added or subtracted a single letter.  This got me thinking about words that would work in the start-up milieu:

Startegy: The plan for a start-up firm

Plague-arism: What happens when a start-up gets carried away with copying the marketing message and materials from a competitor in the vain hope that this will lead to sales that exceed the competitor.

Idiotology: (From Ideology) Bad ideas based on bad technology.

DC