By now, everybody in the developed or developing world belongs to at least one on-line social network, so the "success" of the category is established (at least by non-financial measures). But riddle me this: what proportion of people use social networking tools to network with people they don't know? It seems to me that tools like LinkedIn and Facebook exist to allow people to remain connected (or reconnect) with people they already know, and impress people with the number of friends and contacts they have. So...they're glorified phonebooks. Not that there's anything wrong that, but it's distinctly underwhelming as value props go. With apologies to Sidney Lumet, "I'm unimpressed as hell, and I'm not going to take it anymore."
AS
Comments